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Visual identity and website design for an online auto-trade cryptocurrency platform.

Venbot

Venbot is an online auto-trade cryptocurrency platform based on signals from the best traders in the industry.

My role was to help define a bold and colourful story for their brand and existing website. I created an identity beyond a logo, a strong representation of Venbot’s robust services to inspire trust and value.

Creating an eye-catching identity for Venbot

Construction of the logo involved moulding and incorporating strong geometrical shapes and angles to effectively highlight Venbot’s commitment and services to the industry. The eye-catching logomark is created by combining the letter "V" and the shape of a simplified extraterrestrial entity. The logo is completed with a dynamic wordmark.

A strong and suggestive logo

Improving the Venbot brand with a versatile graphic system

Venbot’s new graphic system is created for all formats, making it easy to use.

Alongside the emblem, the identity is completed by a strong and versatile colour palette and typeface. To design consistent brand materials in the future I created backgrounds helped by the pyramidal shape of the logo.

Applicable to both print and digital, this graphic system is user-friendly and versatile.

A colourful, user-friendly website

The website’s new visual direction is dark and colourful, gaming-inspired, with neon effect touches.

The website includes new custom-designed illustrations for each webpage. I also designed a pack of icons to integrate into the platform accessed after the login.

The budget was small, and a substantial limitation came from the development team. The team consisted of one junior-fronted developer. An important request was the final website design has a minor impact on the front-end implementation time.